Jessica Schoettle Books
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Apply for Support
Send a Kindness Package

A community built on compassion, connection, and showing up for one another.​

The world can feel heavy — especially for moms and families carrying more than they can hold alone.
The Kindness Initiative was created to remind us that we don’t have to do this by ourselves.
This is a space where kindness turns into action — where one family, one story, and one act of care can make a real difference.

Apply for the Kindness Initiative
If you or someone you know could benefit from support, we invite you to apply.
All applications are kept private and are reviewed with care.
Applying does not guarantee selection — but every story is honored.
Apply for Support

FAQ's

​What Is the Kindness Initiative?
The Kindness Initiative is a weekly program created to support families who are going through a difficult season.
Every other week, one family is thoughtfully chosen to receive support from our community. Support may include:
  • Sharing an Amazon wish list
  • Sharing an Walmart wish list
  • A reminder that they are not alone by sharing your story with others
This initiative is rooted in empathy, dignity, and respect. Every family’s story matters.
How It Works​
  • Families apply through a private application form (Link above)
  • Applications are reviewed with care and compassion
  • A dedicated board helps thoughtfully select families with the greatest need
  • One family is featured on the 1st and 15th day of each month 
  • The community is invited to support in meaningful, optional ways
No pressure. No obligation. Just kindness.
Who Can Apply
This initiative is for families who may be experiencing:

  • Financial hardship
  • Unexpected medical challenges
  • Emotional overwhelm
  • Loss, transition, or crisis
  • A season where support feels desperately needed
You do not need to be “at your worst” to apply.
If life feels heavy right now, you are welcome here.
How You Can Support the Initiative
Kindness grows when it’s shared.

You can support the Kindness Initiative by:

  • ​Donating directly to featured families (when shared)
  • Sharing the initiative with others
  • Offering words of encouragement
  • Choosing kindness in your everyday life
Every small act matters.
Why This Matters
The world doesn’t need more noise.
It needs more compassion.
The Kindness Initiative is a reminder that when we slow down, notice one another, and choose kindness — we create ripples that reach farther than we’ll ever see.
Thank you for being part of this community.
Apply for Support

​The Kindness Initiative- FOR PANEL MEMBERS

Safety & Trust Guidelines for Panel MembersThe Kindness Initiative exists to offer support with dignity, compassion, and care. As a panel member, you play an essential role in protecting the safety, privacy, and trust of every individual involved.
1. Confidentiality Is EssentialAll applications, personal stories, financial information, and identifying details must be treated as strictly confidential.
Panel members agree to:
  • Never share applicant information outside the panel
  • Avoid discussing applications with friends, family, or on social media
  • Use applicant information only for the purpose of review and selection
Respecting privacy protects families and preserves trust in this initiative.

2. Dignity First, AlwaysApplicants are not judged, compared, or scrutinized beyond what is necessary to understand need.
Panel members will:
  • Approach every application with empathy and respect
  • Avoid assumptions about parenting, finances, or circumstances
  • Remember that asking for help takes courage
Every family deserves to be treated with compassion and dignity.

3. Fair & Thoughtful Decision-MakingSelections are made collectively, thoughtfully, and with care.
Panel members agree to:
  • Review applications honestly and thoroughly
  • Base decisions on need, impact, and fairness
  • Set aside personal bias or emotional favoritism
  • Respect the final group decision
No panel member may independently promise support or select a recipient.

4. No Direct Contact with ApplicantsFor safety and clarity, panel members should not contact applicants directly unless explicitly directed.
This includes:
  • Messaging on social media
  • Offering personal financial support outside the program
  • Giving advice or making commitments
All communication must go through the Kindness Initiative leadership.

5. Financial & Resource IntegrityPanel members will never request personal information, payment, or favors from applicants.
Additionally:
  • Panel members may not personally benefit from the initiative
  • No fundraising, promotion, or solicitation may occur without approval
  • All shared support links (Amazon wishlists, Venmo, etc.) must be vetted
Transparency builds trust for everyone involved.

6. Protecting Emotional SafetyStories shared through applications can be deeply personal.
Panel members agree to:
  • Read with care and emotional sensitivity
  • Avoid minimizing or sensationalizing hardship
  • Take breaks if content becomes overwhelming
Your well-being matters too.

7. Mandatory ReportingIf an application raises concerns about immediate harm or child safety, panel members must notify initiative leadership immediately.
The Kindness Initiative does not replace professional services but takes safety seriously.

8. Representing the InitiativePanel members are ambassadors of kindness.
This means:
  • Acting with integrity, kindness, and professionalism
  • Upholding the values of empathy, community, and support
  • Stepping down if unable to meet these expectations

Closing CommitmentBy serving on The Kindness Initiative panel, you commit to protecting trust, honoring stories, and helping kindness grow in a safe and responsible way.
Together, we can make a meaningful difference — thoughtfully and with care.

The Kindness Initiative is part of the Heart & Mind mission — creating spaces where empathy, awareness, and connection can grow

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  • Home
  • About
  • Heart & Mind Collection for Moms
  • Big Feelings, Brave Hearts- An Alphabet Collection for Kids
  • Children’s Books
  • Heart & Mind Journal
  • Book Club Page
  • Early Readers Club
  • Books with Purpose
  • Custom Book Creation
  • Book Editing Services
  • The Kindness Initiative
  • Kindness Packages
    • Contact
  • Blog
  • Events